Fayettechill CEO Wins Outdoor 30 Under 30
This month our CEO, Mo Elliott, was recognized as one of thirty winners for the outdoor-centric extension of Forbes' 30 Under 30.
"Outdoor 30 Under 30 highlights the athletes, designers, founders, and misfits who are challenging the status quo and driving the industry forward," said one of the the creators. "They are the crazy ones. The movers and makers. The bold. The quiet geniuses. The clever and collaborative. The stubborn and passionate."
BACKGROUND OF OUTDOOR 30 UNDER 30
Andy Cochrane, one of the visionaries behind Outdoor 30 Under 30, shared their intention: "Having worked in this industry for a few years and having loved the outdoors our entire lives, we wanted to create an opportunity to share more of the incredible work taking shape in our industry."
"This project was born on a long, muddy run. An otherwise innocuous moment, high on endorphins, chasing miles as the sun set. We had recently read Forbes 30 Under 30 and saw white space. A few hours of research confirmed our suspicions: this is the first ever outdoor specific list. "
With over 600 nominations, Mo caught the attention of the panel for the conscious principles that have set Fayettechill apart. The panel included some of the industry's greats, including Gordon Seabury - Founder of Toad & Co., Scott Kerslake - CEO of PrAna, and Donna Carpenter - President of Burton.
INTERVIEW WITH 30 UNDER 30
30 U 30: What you're up to and why?
Mo: I'm building the company with a talented team of friends all under 30 that make this award possible. I act as a swiss army knife progressing all parts of the company, but find the most joy in creating meaningful marketing, products, & brand culture.
Outside of the office, I dabble in mountain biking, fly-fishing, surfing, & paddleboarding rivers. I'll be leaving for a year long work/adventure road trip this Summer across the USA & Canada in a sprinter van with my Adventure Crew - Olive our red heeler & my girlfriend, Gracie. (Stay Tuned!)
30 U 30: Where is the brand headed?
Mo: My focus for future lines on the product side is really building unique products that have a sustainability factor and Made in USA when it makes sense. What you'll see in 2017 and moving forward is majority of our products we put on the market has the environment on our minds and aspects that we can stand behind as a company. We want to share this process of us building products so people can make their judgement if our ideals as a brand matches with their own.
We want to feel good not only putting out great products, but knowing that we did our homework and went the extra mile to use sustainable practices in the ever evolving textile industry.
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